Influencer Campaign Tracker
Track creators from first message to results, and see each one's cost per 1,000 views, cost per click, cost per sale and return on spend.
Most creator campaigns end with a folder of screenshots and a feeling. This tracker ends them with a number per creator.
Start on the Creators tab: who they are, where they post, their fee and the value of anything you send them. Move each one through the status column as you go, from Shortlisted to Paid. When content goes live, add a row on the Results tab with the views, clicks, sales and revenue the creator or your discount code reports.
The Dashboard does the comparison for you. For every creator it works out cost per 1,000 views, cost per click, cost per sale and return on spend (revenue divided by cost), plus the same for the campaign as a whole. Next time, you know who to book again.
What's inside
| Tab | What it does |
|---|---|
| Creators | Each creator's platform, followers, fee and the value of any product you send, with a status from Shortlisted to Paid. |
| Results | One row per published post with views, likes, comments, link clicks, sales and revenue. Engagement rate fills in. |
| Dashboard | Spend, revenue and return for the whole campaign, and per creator the cost per 1,000 views, cost per click, cost per sale and return on spend. |
| Settings | Campaign name and currency. |
Who it's for
- Small brands running their first creator campaigns
- Marketing freelancers managing creators for a client
- Anyone who has to answer "was it worth it?" after a campaign
Questions
Where do the sales and revenue numbers come from?
From your discount codes or tracked links, read in your shop or analytics tool. The tracker doesn't connect to them; you type the totals per post.
Can I track gifted collaborations with no fee?
Yes. Leave the fee at zero and enter the value of the product you sent. Total cost is the fee plus product value.
How many creators fit?
100 creators and 500 posts, all with formulas ready.
The complete set: all 3 templates for $49
Bought separately they cost $72. One payment, 3 files, the same licence and free updates.
$49 $72
Available soon.
Related guide
Licence: use it in your own work and for your clients; don't resell or share the file itself. Read the full terms and the refund policy.